10 Hottest Words And 5 Essential Rules For Writing Effective Headlines

 

 

John Caples - head of the third largest advertising agency in the USA for 40 years - analyzed the most commonly used words in one hundred successful headlines. Headlines that made money. Headlines which were repeated over and over by advertisers who measured the response from advertisement.

 

The below tips on writing headlines may just help you get better response to your advertisement. The only purpose of a headline is to target the person you want to reach and to sell them on wanting to know more. Headlines sell magazines and newspapers to their targeted audience.

 

There are 4 headlines as example to show how to construct one based on psychological triggers. 1) Psychological Reasons Why These Headlines Work Like Magic This headline had only one of the psychological triggers mentioned-it had a curiosity factor -but it lacked a question and it did not bring on the problem. 2) Which Precise Psychological Reasons Cause These Headlines to Work Like Magic?